The Hype

BANGER BOTTLE
WITH EVERY POUR

You want a glass of wine that’ll knock your socks off? It’s time to believe The Hype.

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The Hype

The Hype Story

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Battling to be the best cabernet sauvignon, and earning its stripes along the way was no easy feat.

BELIEVE THE HYPE

You talk about it. You spread the word. Your desire is so thick it gets under your fingernails. It’s what happens when you crave the best bottle from California and you drink its banger of a bottle. You found the hype. Here we live well.

About The Wine

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2020

The Hype California Cabernet Sauvignon

This vintage of The Hype boasts select fruits from some of California’s world-renowned growing regions, highlighting Sonoma, Lodi, and Paso Robles.

Burgundy in color, this Cabernet reveals aromas of chocolate-covered blueberries, black cherry, violet, and a touch of seasoned oak. Full-bodied and well-structured, this cab highlights juicy layers of dark fruit and velvety tannins that lead to an exotic, spicy finish. With every sip of this wine, you’ll experience a wine that truly lives up to The Hype.

Blend

Cabernet Sauvignon • Malbec

Maturation

Aged 12 months in 25% new French Oak

ALC / VOL

14.5%

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Scores & Reviews

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Scores & Accolades

We speak pretty highly of ourselves, and so do these guys.

2020

Points

4.0

Stars

Recent Reviews

0102

4/5

“Very smooth, with cherry and vanilla, bit of chocolate. Quite a pleasant surprise. This is one of the best value proposition in terms of price and quality.”

Alvaro Garcia

5/5

“Phenomenal... extremely smooth red wine! You will get a Dry oak vanilla cherry notes. Each sip leaves your mouth watering for more.”

Mario Fazio

Trade

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The Hype

Trade resources for retailers and distributors

For additional questions and trade-related inquiries, contact us.

Cabernet Sauvignon

Tasting Notes file_download

Shelf Talkers file_download

Sell Sheet file_download

Case Cards file_download

2019 Tasting Notes file_download

Follow The Hype on Instagram

@thehypewine

The Hype

My plans for the long weekend? Sunshine, wine, and good vibes. 🤙

#TheHype #TheHypeWine #689Cellars #CabernetSauvignon #CabSauv #CaliforniaWine #Cab

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A classic pairing I can’t get enough of. Loved seeing @7heroes enjoying a glass of The Hype with a hot slice. 🍕🍷

Tag me in your photos for a chance to be featured!

📸 Photo credit: @7heroes

#TheHype #TheHypeWine #689Cellars #CabernetSauvignon #CabSauv #CaliforniaWine #Cab #WinePairing #UGC

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I say we start #soupseason early with a delicious pairing of roasted tomato parmesan bisque and a glass of The Hype! 🥣 🍷

What soup are you pairing with The Hype?

#TheHype #TheHypeWine #689Cellars #CabernetSauvignon #CabSauv #CaliforniaWine #Cab #WinePairing #SoupSeason

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A mouthwatering cab sauv you can enjoy any day of the week — or every day of the year.🍷

#TheHype #TheHypeWine #689Cellars #CabernetSauvignon #CabSauv #CaliforniaWine #Cab #MondayWine

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Sometimes you just have to sit back and smell the roses ... or the aromas!

Pull the cork on a bottle of The Hype and get lost in rich notes of blackberry pie, black cherry, violets, and mocha.

#689Cellars #TheHypeWine #CabernetSauvignon #CabSauv #CaliforniaWine

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Kicking back for a little me time.

My favorite form of self-care? Great friends, killer tunes, and a freshly opened bottle! 🍷

#689Cellars #TheHypeWine #CabernetSauvignon #CabSauv #CaliforniaWine #MeTime

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Our Wines

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